This is a guide to marketing your company with a low budget or no budget at all. You can still build an effective internet presence with a very small budget. No website is required. No SEO company is required.
Use Local Business Listings
Listings are free.
If you need help, ask a friend.
Choose the correct category.
Enter accurate contact information.
Use detailed descriptions.
Add as many photos as possible.
Prepare the Story of Your Business
Write a compelling description of your business
Who do you serve? what do you provide? how do you provide it differently than others?
Prepare your “elevator speech” An elevator speech is a clear, brief message or “commercial” about you. It communicates who you are, what you’re looking for and how you can benefit a company or organization.
If you don’t like to write, ask a friend.
“Give Visitors the Information They’re Looking For
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
This also applies to the text in your local listings.
“Choose a Search Engine Optimization Service Carefully.”
“Don’t feel obligated to purchase a search engine optimization service. Some companies claim to “guarantee” high ranking for your site in Google’s search results. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.”