Search Engine Optimization
SEO stands for “Search Engine Optimization”
Search engine optimization is done to get higher placement in search results.
SEO gives your business a greater chance of being found by the people who search to find businesses like yours. We specialize in WordPress SEO that optimizes your WordPress website for better search results.
SEO is an ongoing process that requires a significant marketing budget. If you’re working with a limited or zero marketing budget, make sure you get your business listed on Google, which doesn’t require having a website.
SEO involves developing website content (text and images) and structuring the code (HTML) according to web design and search engine optimization guidelines.
Google Provides SEO Information For Free
If you have the time to learn the basics of SEO, read the information provided by Google for free. Don’t buy any books and don’t subscribe to any services. Google wants you to create the best website possible and tells you exactly how to do this for free.
Tip: Make sure you are on Google’s website. There are many third-party websites that can mislead you into thinking that you are reading information from Google.com
For busy small business owners, there is no time to become internet marketing or SEO experts. But it is very important to understand the basic concepts. Knowledge of online marketing helps you do some marketing on your own and it hopefully keeps you from making bad hiring decisions.
Try Some Google Searches
If you want to get a better idea of how Google search works:
Try going to Google and search for “pizza union nj”
Do not use the quotation marks. Substitute your town/city/state and your business type/category.
Look for your business in the search results.
If you have an understanding of how Google searching works, it will help you make the most of your marketing budget. By the way, the reason I say “Google” searching is because Google’s search engine is the most advanced search engine available.
This is an example of what basic SEO can do for you as a local small business. For you to attract business, consumers have to know that your business exists. If your business is not visible in search results, internet searchers will not know about you. That’s a real problem because searching the internet is the most popular way people make their buying decisions.