Search Engine Optimization
What is SEO?
SEO or search engine optimization is a series of actions performed to make a website more visible to potential customers. Effective SEO requires knowledge of the technical structuring of the code or HTML that exists behind the scenes of every website on the internet. Content (the text of website pages) also determines the effectiveness of SEO. Social media pages and local business listings like Google My Business are additional elements that can contribute to greater exposure and search rankings. Horawever, none of these activities will produce positive results without a proper marketing strategy.
Why Smart Marketing is Needed
Communication with and understanding of the business is an absolute requirement for any successful search engine optimization effort. Goals must be defined. The purpose of the business must be clearly understood. One must be familiar with the businesses’ products or services. A strategy must be developed that in part is determined by research of keywords and keyword phrases that potential customers are using (or may be using) to search for their services or products. Once the right keywords are selected, the content of web pages must be written that includes the keyword phrases while being helpful to the reader. The technical structure of the pages, invisible to the typical visitor, must be detailed according to the strategy emphasizing the products of services. web page content along with technical optimization of that content is a primary requirement for successful SEO.
If You Are Not Getting Leads
If you have a website that looks professional but is not attracting customers or achieving your goals, chances are no SEO has been done or it has been done incorrectly. This is not unusual since many discount website design companies sell packages that don’t include SEO and unfortunately customers aren’t aware.
How Martone Design Can Help
We can analyze your site to determine what is needed with respect to the goals of your business. We can discuss the results in a free consultation. We are experienced in all aspects of SEO including the technical, content and overall strategy. We will clearly explain to you in basic language what may be lacking and the best ways to correct if needed.
Search engine optimization is done to get higher placement in search results. WordPress SEO focuses on optimizing WordPress websites.
The goal is to make your business more visible to potential customers. We learn about your services and research keywords that you want to rank for.
We Help Customers Find You
SEO gives your business a greater chance of being found by the people who search to find businesses like yours.
We specialize in WordPress SEO that optimizes your WordPress website for better search results.
SEO is an ongoing process that requires a significant marketing budget. If you’re working with a limited marketing budget, make sure you get your business listed on Google, which doesn’t require having a website.
SEO involves developing website content (text and images) and structuring the code (HTML) according to web design and search engine optimization guidelines.
WordPress SEO follows the same guidelines and has an additional plugin that is useful called Yoast SEO.
Elements Of SEO
- Great Code. Great Content
- Helps Attract More Potential Customers
- Add Original and Creative Content
- Accurate Sitemap
- Correct Robots.txt
- Use Effective Page Titles
- Description Meta Tag
- Implement Structured Site Navigation
- Use Breadcrumb Lists for Easier Navigation
- Create and Optimize Useful Content
- Use Proper Anchor Text
- Optimize Images and Use Proper Alt Tag
- Always Use Mobile Friendly Responsive Design
- Create Google My Business and Other Listings