Search Engine Optimization
Get More Customers in Your Local Area
SEO stands for search engine optimization. SEO is the process of increasing website traffic, visibility and revenue for small businesses. SEO is a series of practices meant to make your business website rank better in relevant search results.
When a potential customer searches for a term related to your business, your website has a better chance of appearing higher up in search results, ahead of the competition.
Local SEO for Service Businesses
We specialize in working with service-based businesses including home services, independent contractors, plumbers, HVAC technicians, auto mechanics, sewer and drain cleaning companies, landscapers and grease trap cleaning businesses and many more.
Do You Need SEO?
The amount of online marketing that you need depends on the level of competition in your area, your location and your type of business.
Businesses with a lot of competition in their area will need an optimized Google Business Profile, a professional website and ongoing search engine optimization.
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Elements of SEO
Before recommending an ongoing SEO strategy, we will learn about your business, your competition and goals. Effective SEO requires technical knowledge, extensive research, and a meaningful content strategy – all of which we provide to our clients.
Claim and Optimize Your Free Google Business Profile
Every local service business must have a Google Business Profile. Please contact us to learn about our Google Profile services.
Business Information Gathering
Tell us about your business and we can schedule a free consultation to discuss your needs. The first step is learning about your business. We develop marketing strategies based on your goals, industry and competitors.
Keyword Research
Keyword research involves finding keywords and keyword phrases that potential might use to search for the services that you offer.
Content Writing
Your website is made up of content. Content includes text, images and videos. The more quality content a site has the better it will rank on Google.
For the best results, content should be added and updated on a regular basis. We’ll work with you to devise a custom content strategy that will improve your website’s SEO by writing and optimizing meaningful content.
Link Building
In the world of SEO, links make a big difference. The more links there are pointing to your website, the better chance your website has at ranking well in search engine results.
A website that has no links will have a tough time competing with websites that have an extensive backlink profile. We use proven link building strategies to get your website featured on a variety of trustworthy sites.
General Types of SEO
SEO is a broad term that can be broken down into more specific types of SEO. Here is a list of three types of SEO and a little bit about what makes each one different:
Organic SEO
Organic SEO focuses on improving a website’s ranking in search engine results without directly paying for better placement in the form of an ad.
The main goal of organic SEO is to appear just below the paid ads on page one of relevant search results. Though ads appear higher on the page, Google reports that users are still more likely to click organic search results.
On-Page SEO
On-page SEO pertains to the optimization of on-page elements in an effort to improve the rankings of individual pages. These on-page elements include content, such as text and images, as well as the HTML source code that goes on behind the scenes.
According to Google’s Webmaster Guidelines, recommended on-page SEO includes adding useful, information-rich content to pages, making sure your website has a logical page hierarchy, and having all important content visible on a page by default.
Technical SEO
While organic SEO and on-page SEO focus primarily on making your site more user-friendly in order to rank higher in search results and increase traffic, technical SEO entails optimizing your site specifically for search engines. If your site is easy for search engines to crawl and index, it will likely rank better as a result.
Ways of doing this include providing search engines with a sitemap of your website, limiting the number of links on a page, and ensuring that all pages on your site can be reached by a link from another findable page.
Benefits of Search Engine Optimization (SEO)
Get More Leads and Increase Revenue
At Martone Design, we use leading SEO tools for keyword research, link building, content strategy, performance enhancement, and on-page technical search optimization.
Read what Google says about local SEO.
SEO is an ongoing and ever-changing process, and we make sure that all of our clients are always ahead of the game.
Still have questions?