The Benefits of SEO
What is SEO? and How it Can Help Your Business
What Does SEO Stand For?
SEO stands for search engine optimization. It’s the process of increasing the quantity, as well as the quality, of website traffic by optimizing a website with the intent of better visibility in organic search engine results. We hope that this page will help you better understand the benefits of SEO.
SEO Explained
Basically, SEO is a series of practices meant to make your business’ website rank better in relevant search results.
That means when a potential customer searches for a term related to your business, your website has a better chance of appearing higher up in search results, ahead of the competition.
That’s good news for you, as more potential customers coming across your website means more potential revenue.
How Does SEO Work?
Unfortunately, SEO is not a simple process. If it was, it wouldn’t be as valuable as it is.
Effective SEO requires technical knowledge, extensive research, and a meaningful content strategy – all of which we provide to our clients.
Our Strategy
At Martone Design, we use leading SEO tools for keyword research, link building, content strategy, performance enhancement, and on-page technical search optimization.
SEO is an ongoing and ever-changing process, and we make sure that all of our clients are always ahead of the game.
Want to learn more?
Here are some of the SEO-related services we specialize in:
Keyword Research
Without proper keyword research, an SEO campaign is doomed to fail. That’s because keywords are, quite literally, the key to any effective SEO campaign.
Once you know what keywords you should target, the rest of your campaign will begin falling into place.
We use the same keyword research tools as leading SEO companies to provide you with the same results at a more affordable price.
Content Writing
Your website is made up of content. Content is text, images, videos, and everything in between. In the eyes of Google and other search engines, the more quality content a site has, the better.
Content creation is not a one-time thing, however. For the best results, content should be added and updated on a regular basis. We’ll work with you to devise a custom content strategy that will improve your website’s SEO by populating your site with meaningful content.
Link Building
In the world of SEO, links make a big difference. The more links there are pointing to your website, the better chance your website has at ranking well in search engine results. A website that has no links will have a tough time competing with websites that have an extensive backlink profile. We use proven link building strategies to get your website featured on a variety of trustworthy sites.
Three different types of SEO – what are they?
SEO is a broad term that can be broken down into more specific types of SEO. Here is a list of three types of SEO and a little bit about what makes each one different:
Organic SEO
Organic SEO focuses on improving a website’s ranking in search engine results without directly paying for better placement in the form of an ad. The main goal of organic SEO is to appear just below the paid ads on page one of relevant search results. Though ads appear higher on the page, Google reports that users are still more likely to click organic search results.
On-page SEO
On-page SEO pertains to the optimization of on-page elements in an effort to improve the rankings of individual pages. These on-page elements include content, such as text and images, as well as the HTML source code that goes on behind the scenes. According to Google’s Webmaster Guidelines, some ways of improving on-page SEO includes adding useful, information-rich content to pages, making sure your website has a logical page hierarchy, and having all important content visible on a page by default.
Technical SEO
While organic SEO and on-page SEO focus primarily on making your site more user-friendly in order to rank higher in search results and increase traffic, technical SEO entails optimizing your site specifically for search engines. If your site is easy for search engines to crawl and index, it will likely rank better as a result. Ways of doing this include providing search engines with a sitemap of your website, limiting the number of links on a page, and ensuring that all pages on your site can be reached by a link from another findable page.