Many small business owners are struggling. Most don’t have the budget for a website or time for online marketing.
What Any Business Can Do To Promote Themselves
Every small business owner should know about free or inexpensive online marketing strategies that help potential customers find your business.
Local Business Listings
A local business listing is an online directory website that allows business owners to list their business.
Business listings are free and very effective because the online directory sites have very high ranking in search results.
You do not need to have a website to use local business listings.
List Your Business on Google First
Social Media Marketing
Another free local marketing strategy is to list your business on social media. Some of the popular social networks are Facebook, Twitter and Instagram.
Create a business profile on Facebook.
Create a business profile on Instagram.
Develop Your Story
Write a detailed description of what your business does. Describe your history, services and/or products, purpose. Talk about what you offer and why your company stands out. If you provide services, describe each service in detail. Do the same if you are selling products. This information is very important and extremely useful for marketing.
Learn About Google
A basic understanding of online marketing and search engines will be tremendously helpful to you as a business owner. You will be more confident and able to avoid mistakes if you decide to build a business website and even if do not have a website.
You can create a Google account and get a Gmail e-mail account.